Keywords! One of the most heard and
most sought after terms in Search Engine Optimization. While choosing right
keywords can make your campaign successful, wrong choice of keywords can
completely ruin marketing campaigns. Wrong set of keywords or unplanned keywords can bring unqualified traffic to the website.
What are Keywords?
Keywords are phrases or
words that a user types in a Search Engine to find information he is seeking.
Not just for search term, keywords also play an important role in indexing, cataloging and ranking of websites by bots. So, keywords are an integral part of SEO
campaigns and need to be used with other on page optimization factors.
Search engines use robots or bots to
analyze blogs, web pages and any other form of content available online. Then,
these web pages are organized, using complex algorithms, according to their
relevance to particular search terms.
What does Keyword Research Involve?
Keyword research involves understanding
different phrases that users might type into search engines. While doing
keyword research, you must be able to peer into mind of the searcher and figure
out their intention behind the search. So, every title you choose or content
you write needs to have relevant keywords so it can be ranked for those keywords.
Thus, with keyword research you can ensure that the website gets maximum
exposure on search engines and maximize audience reach.
Keyword research basically consists
of –
- Finding search terms
- Understanding how these search terms influence competition and traffic.
It is important to know different
types of their keywords like long tail keywords, broad keywords, phrase match
and exact match keywords.
Benefits of Keyword Research
Keyword research helps in
understanding demand for keywords and keyword referrals. Some keyword tools
also predict cost involved in running paid campaigns for those keywords.
There
are several benefits of keyword research –
- Bring qualified
traffic to the website
- Lowers
bounce rate of website
- Optimize
website for keywords
- Increase
search engine ranking
- Improve
traffic to website
- Understand
search behavior
- Develop
effective marketing campaigns
Thus, keyword research is basically
market research and getting better understanding of the customers. It is not
possible to optimize a web page or lead traffic to a website unless you know
which words and phrases are important to the website.
0 comments:
Post a Comment