What Bloggers Need to Know About SEO?

With the rising popularity of blogging, more and more businesses and marketers are trying to leverage the potential held by blogging. For any blog to be successful, it is very important that the blog reaches relevant and wide audience base. So, every blogger must know importance of blog optimization and need of SEO to boost their presence online. If done right, SEO can make significant contribution to visitors and increase engagement of the blog.

Every blogger needs to know following SEO tips for optimizing experience of their blog –

·       Blog titles should be clear, precise and relevant to traffic. While giving titles to the blogs, think over phrases and search terms that users would enter in the search engine while looking for information. Try to incorporate these keywords and phrases in your title.

·     Update your blog at least 3-4 times a week. One of factors on which search engines rank your website is its frequency of update.

·        Create a schedule of your blog posts. Create a list of blog topics and keywords you wish to focus on. Look for specific as well as generic keywords that you wish to rank for in the search engine. Maintain keyword density throughout the website.

·     Format and customize URL of the post. Make sure the URLs are user-friendly and meaningful instead of random alphabets and numbers. You can also add keywords to your titles to make them SEO-friendly.

·    Add internal links to your blogs. Linking is not only good for SEO, but it also a great way to reduce bounce rate of the site. By internal linking, you can direct visitors to other blogs relevant to their interest.

·        Add relevant images to the blog. For each image, give appropriate alternative text. You can easily add keywords to the alternative text. Effective use of images can bring significant traffic to the website. Use descriptive words for the image file name.

·       Look for broken links and clean them up. Also ensure that the website navigation works smoothly.

·     Focus on the loading time of your blog as even search engines value blogs that load fast. Avoid unwanted plug-ins and Flash-based modules on the blog as they hamper loading speed.

Blog optimization is very important! Don’t worry! SEO is not too technical, just understand the basics and start optimizing your blog!